Goals and conversion tracking
Review conversion definitions, recording and campaign optimisation goals. Identify duplicate or misleading signals, such as treating a contact-button click as a confirmed lead.
11 / Google Ads & PPC Audits · UK-WIDE SUPPORT
A PPC audit. Understand where the budget goes.
If campaigns are spending but the enquiries do not look right, start with a structured account review. We examine the targeting, adverts, landing pages and measurement together, then set out the changes worth making.
Discuss a PPC auditFROM FIRST CLICK TO WHAT’S NEXTExplore the work
THE RIGHT STARTING POINT
A low cost per click can still buy the wrong visitor.
Campaign reports can show plenty of activity while the team struggles with unsuitable enquiries. An audit asks whether the account is reaching the right services, locations and audience—and whether the reported conversions represent useful actions.
For Poole and Bournemouth campaigns, we review how geography matches the area you actually serve. We also look beyond the account to the landing page and enquiry handover, because an effective advert cannot explain an offer that the page leaves unclear.
WHAT WE CAN DELIVER
What the account review can cover.
The plan is shaped around your business. Here is the work we can bring together.
Campaign structure and settings
Inspect budget allocation, bidding approach, networks, locations and schedules against the agreed commercial goals and available account history.
Search terms and audiences
Review available search terms, keyword coverage and exclusions. Check whether the traffic matches the work you want and identify questions for your sales team.
Adverts and landing pages
Compare messaging with the destination page, offer and form. Look for mismatches that waste attention or set the wrong expectation.
Priorities and implementation plan
Document findings with account examples, the reason for each recommendation and the changes that need approval. Separate urgent measurement issues from experiments requiring more data.
AN EXAMPLE ACCOUNT FINDING
Count the enquiry, then judge its quality.
An account optimising for every contact-button click may appear successful while few people finish the form. We would first verify the journey and conversion setup, then review whether campaigns are producing enquiries the business can use.
Illustrative finding. Your account is assessed on its own data and business goals.- 01Inspect the conversion↳
- 02Review the traffic↳
- 03Prioritise the account changes✓
SCOPE & RESPONSIBILITY
Review access and changes are separate decisions.
We agree the platforms, account history, audit depth, fee and deliverable before starting. Google Ads is the primary focus; other platforms are included only if named in the scope. Account changes, ongoing management and advertising spend remain separate from the review unless explicitly included.
Do we have to change agencies?
No. The audit can support your own team or existing provider. We explain the evidence and recommendations so you can decide who implements them.
Will you change our campaigns during the audit?
The review itself does not authorise changes. If implementation is included, we agree the changes, access and approval process before applying them.
Is a PPC audit free?
We establish the required depth and confirm any fee before work starts. An initial conversation and a full account investigation have different scopes.
Can you prove which leads became customers?
That depends on available CRM feedback and tracking. We can assess the gap and discuss an appropriate connection; historic sales outcomes cannot always be reconstructed.
A PLACE TO START
Locations & areas served.
THE NEXT STEP
Tell us where
you want to go.
Bring the question, the challenge or the unfinished brief. We’ll work out a sensible next step together.
Discuss a PPC audit