Account review and campaign plan
Review the existing account where available, search intent, service priorities and measurement. Agree the campaign structure, geography and initial budget before work goes live.
02 / Paid Media · UK-WIDE SUPPORT
Google Ads and PPC management.
We plan Google Ads campaigns, landing pages and enquiry journeys together for businesses across the UK, including London, Poole, Norwich and South Norfolk. Targeting follows your real service area and the customers you want to reach.
Discuss your campaignsFROM FIRST CLICK TO WHAT’S NEXTExplore the work
THE RIGHT STARTING POINT
Know what a worthwhile enquiry looks like.
Before setting up a campaign, we ask what you sell, where you can deliver it and which customers are a good fit. That gives budget, targeting and messaging a purpose. For local businesses, a postcode boundary or service radius can matter as much as the keyword.
Our focus is practical Google Ads and paid media work for businesses across the UK, including London, Poole, Norwich and South Norfolk. We agree the channels and scope around your offer rather than assuming every platform deserves a share of the budget.
WHAT WE CAN DELIVER
What our Google Ads management includes.
The plan is shaped around your business. Here is the work we can bring together.
Google Ads setup and management
Build relevant keyword groups and ad messages, review exclusions and location settings, and manage the agreed campaigns. Changes should have a reason that can be explained.
Landing-page alignment
Make sure the page answers the promise in the ad. Review the offer, supporting evidence, mobile experience and enquiry route; agree separately any page design or development required.
Conversion measurement
Define the actions that matter and test the agreed tracking. Separate advertising activity from successful enquiries, and use your feedback to distinguish a lead from a useful sales opportunity.
Review and refinement
Look at search terms, spend, landing pages and lead quality together. Review where money is going, what is being learned and which changes should be made next.
AN EXAMPLE CAMPAIGN DECISION
Reach the jobs you can actually take.
A business may cover Poole for one service but a wider area for another. Separate targeting and relevant landing pages can reflect that difference. A London business may need to focus on selected neighbourhoods rather than pay for enquiries across the whole city.
Illustrative targeting decisions. No advertising results are implied.- 01A service you want to grow↳
- 02An area you can serve↳
- 03An enquiry you can act on✓
SCOPE & RESPONSIBILITY
Management fees and advertising spend.
Advertising spend and management fees are separate items. Your proposal sets out the channels, setup work, reporting and landing-page changes included. We agree account ownership, access during and after the engagement, approvals and responsibility for responding to enquiries before launch.
How much should I spend on Google Ads?
The answer depends on demand, competition, geography, the value of a customer and what your landing page can convert. We agree a budget with enough room to learn and a review point; we do not prescribe the same spend for every business.
Is the advertising budget included in your fee?
We distinguish media spend from our service fees in the proposal, so you can see what pays for advertising and what pays for the work.
Can you work with an existing Google Ads account?
Yes. An account review helps establish what is already working, what needs attention and whether the current measurement is useful. Access and responsibilities are agreed before changes.
Do I need a new landing page?
Not always. Sometimes the existing page needs clearer content or a simpler enquiry route. If a new page would better support the campaign, we explain why and agree the scope before building it.
Do you manage every paid social platform?
We choose channels around the audience and offer. The proposal names the platforms and activities included, so a broad paid media label never substitutes for a clear scope.
A PLACE TO START
Our locations.
THE NEXT STEP
Tell us where
you want to go.
Bring the question, the challenge or the unfinished brief. We’ll work out a sensible next step together.
Discuss your campaigns