Account review and campaign plan
Review the existing account where available, search intent, service priorities and measurement. Agree the campaign structure, geography and initial budget before work goes live.
PPC & paid media / UK-wide
Google Ads management for UK businesses.
We plan Google Ads campaigns, landing pages and enquiry journeys together for businesses across the UK, including London, Poole, Norwich and South Norfolk. Targeting follows your real service area and the customers you want to reach.
Talk directly with Matt & Agata. A free 20-minute first call.
Clear scope before work startsShared WhatsApp updatesReporting tied to your priorities
The starting point
Know what a worthwhile enquiry looks like.
Before setting up a campaign, we ask what you sell, where you can deliver it and which customers are a good fit. That gives budget, targeting and messaging a purpose. For local businesses, a postcode boundary or service radius can matter as much as the keyword.
Our focus is practical Google Ads and paid media work for businesses across the UK, including London, Poole, Norwich and South Norfolk. We agree the channels and scope around your offer rather than assuming every platform deserves a share of the budget.
The work, made clear
What our Google Ads management includes.
We agree the priorities, deliverables and responsibilities around your business.
Google Ads setup and management
Build relevant keyword groups and ad messages, review exclusions and location settings, and manage the agreed campaigns. Changes should have a reason that can be explained.
Landing-page alignment
Make sure the page answers the promise in the ad. Review the offer, supporting evidence, mobile experience and enquiry route; agree separately any page design or development required.
Conversion measurement
Define the actions that matter and test the agreed tracking. Separate advertising activity from successful enquiries, and use your feedback to distinguish a lead from a useful sales opportunity.
Review and refinement
Look at search terms, spend, landing pages and lead quality together. Review where money is going, what is being learned and which changes should be made next.
Capability, in practice
Websites and campaigns. Connected.
We build the websites and manage Google Ads for these businesses. Explore the work and the route from an interested visitor to an enquiry.
Website + Google Ads management
Hintz Removals
A moving service with a clear route to a quote. We built the website and also manage its Google Ads.
Read the case study
Website + Google Ads management
SC Electric Bournemouth
Electrical services, real project examples and direct contact options. Website design and Google Ads management by LeadForge.
Read the case studyMeasure what matters
A click is the start. What happened next?
A campaign report should help you make a decision. We agree which enquiries to measure, then use account data and your feedback to review the work.
- 01
Understand which services and areas the budget is supporting.
- 02
Test the agreed enquiry and call tracking before relying on it.
- 03
Review the quality of enquiries with you, alongside spend and recorded conversions.
- 04
Agree practical changes and keep you informed in your shared WhatsApp group.
Scope & expectations
Management fees and advertising spend.
Advertising spend and management fees are separate items. Your proposal sets out the channels, setup work, reporting and landing-page changes included. We agree account ownership, access during and after the engagement, approvals and responsibility for responding to enquiries before launch.
Discuss the scope for your businessHow much should I spend on Google Ads?
The answer depends on demand, competition, geography, the value of a customer and what your landing page can convert. We agree a budget with enough room to learn and a review point; we do not prescribe the same spend for every business.
Is the advertising budget included in your fee?
We distinguish media spend from our service fees in the proposal, so you can see what pays for advertising and what pays for the work.
Can you work with an existing Google Ads account?
Yes. An account review helps establish what is already working, what needs attention and whether the current measurement is useful. Access and responsibilities are agreed before changes.
Do I need a new landing page?
Not always. Sometimes the existing page needs clearer content or a simpler enquiry route. If a new page would better support the campaign, we explain why and agree the scope before building it.
Do you manage every paid social platform?
We choose channels around the audience and offer. The proposal names the platforms and activities included, so a broad paid media label never substitutes for a clear scope.
Locations & related local services
Built around where you work.
Connect the next piece
Related services.
Working together
Clear from the first call.
A practical plan. Work you can see. Updates you can understand.
01
Find the priority
Explore this stepWe look at your business, your customers and what needs to improve.
02
Agree the work
Explore this stepYou get a clear scope, costs and next steps before we get started.
03
Build & launch
Explore this stepYou see the work, share feedback and know when it’s ready to go live.
04
Keep improving
Explore this stepWe review the enquiries and your feedback, then agree what to adjust.
Let’s look at your business
20 minutes.
A clearer next step.
You don’t need a finished brief. Bring your website, your questions and an idea of the customers you want to reach.
- We’ll look at your current website.
- Talk through how you get enquiries.
- Identify the most useful thing to tackle next.
Free. No obligation. A conversation with Matt or Agata.
Arrange your free call.
Send us a few details. We’ll reply to agree a time.
Local roots. UK-wide support.
Call or email before arranging a visit.