Account review and campaign brief
Confirm account ownership, access, priority services and the value of a suitable enquiry. Review existing performance data and agree whether the next step is an audit, a limited test or ongoing management.
02 / PPC London · London
PPC in London. Give every campaign a purpose.
Plan paid search around the customers and work you want to reach. We help London businesses connect Google Ads targeting, landing pages and enquiry measurement, with a clear scope for account reviews and ongoing management.
Discuss your London campaignsFROM FIRST CLICK TO WHAT’S NEXTExplore the work
THE RIGHT STARTING POINT
Set the commercial brief before the campaign budget.
A London-wide campaign is useful only if the business can serve the demand it attracts. An appointment service may depend on convenient access, while a project team may travel farther for larger jobs. We establish those differences alongside service value, availability and the enquiries your team can follow up.
For an existing account, we review available history before recommending more spend. Search terms, geographic settings, landing pages and conversion records help explain where the campaign is working and where the evidence is incomplete. Your team’s feedback on lead quality then informs the next decision.
WHAT WE CAN DELIVER
Connect the account to the enquiry journey.
The plan is shaped around your business. Here is the work we can bring together.
London coverage and search intent
Define the areas and customer needs each campaign should address. Review location options, keyword themes, search terms and exclusions together, with geography shaped around your actual service arrangements.
Ad messaging and landing pages
Make the offer, coverage and next step consistent from advert to page. Identify when an existing service page is suitable and when a focused campaign page needs its own brief.
Conversion and lead-quality checks
Check how useful actions are recorded, including completed enquiries where measurable. Investigate duplicate or missing events and separate a contact-button click from a completed request or a qualified lead.
Budget decisions and reporting
Review spending, relevant enquiries and feedback against the agreed objectives. Explain campaign changes and budget recommendations, with management fees and advertising spend shown separately.
A LONDON PAID-SEARCH EXAMPLE
Match the coverage to the work.
A maintenance business may accept routine visits around W9 and larger planned projects across London. Separate service briefs can explain the intended coverage, while the landing page asks for the work required and postcode. Reviewing which requests become suitable jobs helps the team decide where a further advertising test makes sense.
Illustrative campaign scenario. No client result, lead volume or return is implied.- 01Agree the service and viable area↳
- 02Connect the ad to a relevant page↳
- 03Review enquiries and accepted work✓
SCOPE & RESPONSIBILITY
Media spend and management kept clear.
The proposal defines the channels, access, management activities and review process. Advertising spend is separate from our fees, and any landing-page or tracking project is scoped explicitly. Location targeting is not perfectly precise; actual traffic and enquiries need review. Results depend on the offer, competition, budget and follow-up, so no lead volume or return is guaranteed.
Can campaigns focus on particular parts of London?
Yes, where the platform options and available demand support the brief. We agree where each service is available, review the relevant settings and check actual enquiry locations. A location setting alone does not establish whether a lead is useful.
Can you audit our Google Ads before taking over management?
Yes. A scoped PPC audit can review account structure, targeting, search terms, measurement and landing pages. Access, deliverables and any fee are agreed before work begins; implementation can then be planned separately.
What is a suitable advertising budget for London?
There is no single figure that suits every service. We consider demand, competition, service value and your capacity to respond, then agree a test budget and review point. The proposal separates platform spend from management and any website work.
Do we need a new landing page?
An existing page may work if it answers the advert clearly and supports the intended enquiry. We review that journey first. A dedicated page is useful when the campaign has a distinct offer, audience or contact requirement.
Can you help with paid social as well?
We can discuss paid social when the audience, offer and available creative support it. The agreed proposal names the platforms and activities included; Google Ads management does not automatically include other channels.
Where can we discuss a London campaign?
Start by phone, email or a remote meeting. Our London contact address is 6 Fernhead Rd, Maida Hill, London W9 3ET; please confirm arrangements with us before visiting.
A PLACE TO START
Locations & areas served.
THE NEXT STEP
Tell us where
you want to go.
Bring the question, the challenge or the unfinished brief. We’ll work out a sensible next step together.
Discuss your London campaigns