Commercial brief and account review
Agree priority services, suitable customers, available capacity and the value of a useful enquiry. Review account history and ownership before recommending a launch or restructuring.
02 / PPC Norwich & South Norfolk · Norwich & South Norfolk
PPC in Norwich & South Norfolk.
Use paid search to support the work your business wants to win. We plan Google Ads for Norwich and South Norfolk businesses around the offer, actual coverage and the quality of enquiries, with support from Long Stratton.
Discuss your local campaignsFROM FIRST CLICK TO WHAT’S NEXTExplore the work
THE RIGHT STARTING POINT
Let job value and capacity shape the campaign.
A single advertising radius can hide important differences. Your team might accept regular work close to Long Stratton but travel into Norwich for larger projects. Before spending more, we define which services, locations and customer needs make commercial sense for your business.
We then connect that brief to the account, landing pages and tracking. If you already advertise, the first step may be an audit of what is happening now. Search terms, completed enquiries and feedback from your team help explain whether a problem starts with targeting, the offer or the follow-up.
WHAT WE CAN DELIVER
A campaign plan your team can act on.
The plan is shaped around your business. Here is the work we can bring together.
Norwich and South Norfolk targeting
Shape campaign geography around actual coverage for each service. Review location settings, search themes and exclusions together, then use enquiry feedback to check whether the targeting is useful.
Ad copy and landing-page fit
Make the page answer the offer in the advert. Clarify what is included, where the service is available and what happens after someone calls, books or requests a quote.
Tracking that distinguishes intent from completion
Define the meaningful actions available to measure, such as a successfully submitted enquiry. Review missing or duplicate events and the limits of any third-party booking or call-tracking tools.
Ongoing decisions and reporting
Review search terms, spending and lead quality against the agreed goals. Explain proposed changes to budgets or coverage, with media spend and management fees kept clear.
A NORWICH & SOUTH NORFOLK CAMPAIGN EXAMPLE
Different jobs can justify different coverage.
A business near Long Stratton might offer routine visits locally and larger planned projects across Norwich and South Norfolk. The campaign can reflect those service choices, while the landing page and enquiry form capture the work required and property postcode. The team can then report which enquiries were a suitable fit.
Illustrative campaign scenario. No client result, lead volume or cost-per-lead claim is implied.- 01Agree service value and coverage↳
- 02Match the ad to a useful page↳
- 03Review qualified enquiries together✓
SCOPE & RESPONSIBILITY
A defined budget, with room to learn.
We agree the advertising platforms, account access, management work and review process before launch. Your advertising spend is separate from our fees; landing-page builds and tracking changes are named in the scope. Platform targeting is not perfectly precise, so campaign settings need to be checked against the traffic and enquiries received. No lead volume or return is guaranteed.
Where is your local contact address?
We support this area from 13 Richmond Road, Long Stratton NR15 2YY, in South Norfolk. We can discuss campaigns remotely; please contact us to confirm arrangements before visiting.
Can you target Norwich and surrounding South Norfolk towns differently?
Yes, where the account, service and available demand support a useful distinction. We agree the coverage for each offer and review actual enquiry locations rather than rely on a radius setting alone.
Can we start by checking our existing Google Ads account?
Yes. A scoped PPC audit can review targeting, search terms, conversion measurement and landing pages. We confirm access, deliverables and any fee before starting; implementation is agreed separately.
What advertising budget should a local business start with?
There is no single suitable figure for every business. Service value, demand, competition and your ability to respond all matter. We agree a test budget and review plan, with management fees shown separately.
What if clicks are arriving but useful enquiries are not?
We review the search terms, page message, contact journey and tracking, then ask what happens to the enquiries your team receives. More spending is not the default answer to an unclear offer or a broken handover.
Do you also run paid social campaigns?
We can discuss paid social where the audience, offer and available creative make it appropriate. The proposal names the channels and activities included; a Google Ads engagement does not automatically include every advertising platform.
A PLACE TO START
Locations & areas served.
THE NEXT STEP
Tell us where
you want to go.
Bring the question, the challenge or the unfinished brief. We’ll work out a sensible next step together.
Discuss your local campaigns