Search and website review
Review crawlability, indexing, page structure, competing pages and the route to contact. Turn the findings into a prioritised plan that separates essential fixes from longer-term opportunities.
01 / SEO & AI Search · UK-WIDE SUPPORT
SEO & GEO services for search and AI visibility.
Help the right people discover your business through search, local listings and AI-powered answers. We support businesses across the UK, including London, Poole, Norwich and South Norfolk, with accessible websites and content that answers real customer questions.
Discuss your search visibilityFROM FIRST CLICK TO WHAT’S NEXTExplore the work
THE RIGHT STARTING POINT
Start with the searches that matter to your business.
An impression is useful when it connects you with someone you can help. Our SEO work starts with your services, the places you serve and what makes an enquiry worthwhile. From there, we identify the pages and technical changes that deserve attention first.
For businesses in London, Poole, Norwich and South Norfolk, that can mean a stronger local presence, a more useful service page or a clearer explanation of what makes the business credible. We agree the priorities before building a large content plan.
WHAT WE CAN DELIVER
What our SEO and GEO work includes.
The plan is shaped around your business. Here is the work we can bring together.
Local SEO
Align location and service information across the website and eligible Google Business Profiles. Plan relevant location content around the places you genuinely operate and the customers you can serve.
Content and page improvements
Map real customer questions to useful pages. Develop clear service descriptions, relevant internal links and original evidence so visitors can understand the offer and decide what to do next.
GEO and AI search visibility
Generative Engine Optimisation builds on accessible, reliable content. We look at how clearly your business and services are described, which sources support them, and whether search systems can discover your pages.
Reporting and next actions
Review relevant queries, landing pages and enquiries. Where access and data allow, examine AI search impressions, referrals and a repeatable sample of mentions. Use the findings to set the next priorities.
AN EXAMPLE OF THE THINKING
One service. A useful set of answers.
For a local service business, a useful page might explain who the service suits, the area covered, what happens during the job, what affects the cost and how to make an enquiry. Real project evidence gives those answers substance.
Illustrative content approach, not a client case study or ranking result.- 01The customer’s question↳
- 02An answer backed by experience↳
- 03A relevant next step✓
SCOPE & RESPONSIBILITY
SEO scope, access and responsibilities.
We agree which technical changes, content work and profile improvements are included. You provide accurate business information, access where needed and feedback on enquiry quality. The proposal sets out implementation responsibilities and how progress will be reviewed.
MEASURING THE WORK
How we measure search and AI visibility.
We separate completed work from visibility and business outcomes. With access to your accounts, we review search queries, landing pages and qualified enquiries. Where reports are available, we also review AI citations and identifiable referral visits.
- Search: indexing, relevant queries and landing-page performance.
- AI discovery: available citation reports and dated samples of answers, with their sources recorded.
- Enquiries: the contact actions you agree to measure and your feedback on lead quality.
An AI mention is not the same as a visit or a sale. Answers vary by platform and session, so a small prompt sample is qualitative evidence, not a universal ranking.
What is the difference between SEO and GEO?
SEO supports discovery in search results. GEO focuses on visibility in generative AI search and answers. They overlap: accessible pages, clear business information, original evidence and useful content support both. GEO is not a separate shortcut to being recommended.
Can you guarantee first place or an AI recommendation?
No. Search positions, local results and AI citations depend on systems outside our control. We can commit to the agreed work, transparent reporting and decisions based on evidence.
How long does SEO take?
There is no fixed timetable. It depends on the starting website, competition, implementation and how quickly search engines process changes. We set review points and distinguish completed work from changes in visibility and enquiries.
Do I need a Google Business Profile?
It can be valuable if your business is eligible. A listed address is not enough on its own: the profile must reflect how the business actually operates. We review local visibility alongside your website.
What does an SEO engagement cost?
The scope comes first. An initial review, a website rebuild and ongoing content support involve different work. We discuss your priorities and agree the deliverables and fees before starting.
A PLACE TO START
Our locations.
THE NEXT STEP
Tell us where
you want to go.
Bring the question, the challenge or the unfinished brief. We’ll work out a sensible next step together.
Discuss your search visibility