Page structure and content brief
Organise the site around the services customers are choosing. Identify the copy, photographs and approved examples needed, with London coverage and meeting arrangements explained where they help a decision.
03 / Web Design London · London
Web design in London. Make your offer clear.
Build a website that helps people understand your business and take the next step. We plan websites and redesigns for London businesses around the content, customer decisions and everyday tasks the site needs to support.
Discuss your London websiteFROM FIRST CLICK TO WHAT’S NEXTExplore the work
THE RIGHT STARTING POINT
Give each visitor the information to decide.
A London business might serve nearby customers in person and work with a wider audience online. Your website needs to explain those choices without making people search through a menu of place names. Service detail, relevant work and clear contact options help a visitor work out whether you can help.
We start with a content and enquiry brief: what you offer, what proves it and what happens after someone gets in touch. For a redesign, we also review existing URLs, useful pages and the tools your team relies on so the launch has a clear migration and handover plan.
WHAT WE CAN DELIVER
Plan the content, build and handover together.
The plan is shaped around your business. Here is the work we can bring together.
Responsive design and development
Create clear layouts for phones and larger screens, with readable content, consistent navigation and accessible controls. Check the main paths from an entry page to an enquiry.
Enquiry forms and integrations
Agree the details your team needs for a useful first reply. Connect forms to the agreed destination, test success and error states, and assess any booking or CRM integration before including it in the scope.
SEO and migration foundations
Plan headings, metadata, internal links and sitemap coverage. Map important existing URLs before a redesign, and put redirects in place for agreed address changes.
Editing, ownership and ongoing care
Choose an editing approach that suits the people maintaining the site. Document account ownership and handover tasks, with hosting, updates, backups and support responsibilities defined where included.
A LONDON WEBSITE BRIEF
Help a project enquiry arrive with context.
A small design practice in West London may work on projects across the city while holding initial conversations online. Its website could organise genuine work by project type, explain the design process and ask for the property location and intended scope. The first reply can then address the actual project instead of requesting basic details again.
Illustrative website brief. Not commissioned client work or a conversion claim.- 01Present relevant work and services↳
- 02Explain the process and availability↳
- 03Collect a useful project outline✓
SCOPE & RESPONSIBILITY
Know what is included before the build starts.
We agree the pages, features, platform, content responsibilities and review stages in the proposal. Existing access, migrations and third-party integrations are assessed before committing to the build. Hosting, licences, photography and ongoing care are identified separately where applicable. The launch plan includes checks of the agreed contact journeys.
Can you redesign our existing website?
Yes. We first review the structure, content, platform and enquiry journey. Useful pages and URLs can be retained, with a migration plan for anything that changes. A focused improvement project may be sufficient if the foundations already work.
Do you build WordPress sites?
We can assess WordPress alongside your current setup and other suitable options. The choice depends on editing needs, integrations and ongoing support. The proposal names the platform and the work included.
Can you build a landing page for a London campaign?
Yes. A focused offer may need a single campaign page with relevant service information and a clear enquiry route. We agree the message, content and measurement before recommending a full website project.
Will you help with the website after launch?
We can agree a maintenance and care scope after reviewing the platform and your needs. Content changes, software updates, backups and response arrangements should be specified, with third-party costs made clear.
Can we discuss the project in London?
Our London contact address is 6 Fernhead Rd, Maida Hill, London W9 3ET. Please contact us to confirm meeting arrangements before travelling. Remote briefings and review sessions are also available.
A PLACE TO START
Locations & areas served.
THE NEXT STEP
Tell us where
you want to go.
Bring the question, the challenge or the unfinished brief. We’ll work out a sensible next step together.
Discuss your London website