Crawling and indexing
Review accessible pages, indexation signals, robots rules, sitemaps, canonicals and redirects. Separate a confirmed technical fault from a page that search engines have simply not chosen to index.
06 / SEO Audits · UK-WIDE SUPPORT
An SEO audit. A clearer order of work.
Understand what is getting in the way of search visibility before committing to more content or a rebuild. Our SEO audits combine technical checks, page review and search intent with a practical plan for the people doing the work.
Discuss an SEO auditFROM FIRST CLICK TO WHAT’S NEXTExplore the work
THE RIGHT STARTING POINT
Start with the decision the audit needs to support.
A traffic decline, an upcoming redesign and a site that has never generated enquiries are different problems. We establish your question first, then agree the pages, accounts and checks needed to investigate it.
For Poole and Bournemouth businesses, that can include how service pages and local coverage fit together. For a larger site, crawl behaviour, duplicate URLs and migration history may deserve more attention. The deliverable should help you make decisions rather than leave you with an unexplained list of warnings.
WHAT WE CAN DELIVER
What an audit can investigate.
The plan is shaped around your business. Here is the work we can bring together.
Page structure and search intent
Check titles, headings, descriptions and the questions answered by key pages. Identify gaps and overlapping pages competing to explain the same service.
Website experience
Inspect representative mobile journeys, loading behaviour, navigation and enquiry routes. Explain where a technical or content issue makes it harder for a visitor to act.
Search evidence and competitors
Use available Search Console data and a dated sample of competing pages to understand relevant queries and content differences. Explain limits where account history or access is unavailable.
Findings and handover
Deliver a prioritised action plan with supporting examples, expected effort and dependencies. Walk through what your team can change and which fixes require development or further investigation.
AN EXAMPLE AUDIT DECISION
Fix the route before adding more pages.
A service page may be useful but hidden behind a broken internal link or a conflicting canonical. The first action would be to repair that route and check the result. Adding another near-identical page would leave the original problem in place.
Illustrative audit finding. Your audit follows the evidence on your own website.- 01Document the issue↳
- 02Assign the next action↳
- 03Verify the change✓
SCOPE & RESPONSIBILITY
A defined review with a usable output.
We agree audit depth, required access, deliverables, fees and timing before starting. An initial conversation is not a full technical audit. Implementation and follow-up checks are included only where stated in the proposal, so you can choose whether your team or LeadForge carries out the recommendations.
Is the audit free?
We discuss your website and requirements first, then confirm the audit scope and any fee before work starts. We do not describe an automated score or an introductory conversation as a completed technical audit.
What access will you need?
Public-page checks can begin without account access. Search Console, analytics and relevant CMS access may help investigate specific issues; we request only the access needed for the agreed work.
Will you fix the issues as well?
We can scope implementation alongside the audit or quote for it after the findings. The report should also be usable by your existing developer or marketing team.
Can an audit explain why our rankings dropped?
It can investigate possible causes using the available evidence, including technical changes, content and search history. Some changes have several contributing factors, so we distinguish confirmed issues from hypotheses.
A PLACE TO START
Locations & areas served.
THE NEXT STEP
Tell us where
you want to go.
Bring the question, the challenge or the unfinished brief. We’ll work out a sensible next step together.
Discuss an SEO audit